Activation
Guide users to first value quickly.
Balance narrative, evidence and CTA placement for conversion.
Guide users to first value quickly.
Expose meaningful performance indicators.
Answer purchase blockers early.
| Metric | Current | Target | Trend |
|---|---|---|---|
| Trial to paid | 37% | 42% | Up |
| Time to value | 12m | 8m | Improving |
| Monthly churn | 2.6% | 2.0% | Stable |